527
projects
completed
4.8
out of 5
satisfaction
rating

A Customer Company

Appluent was founded by Salesforce customers who have used the platform for over 14 years.

The Appluent team is not your traditional consulting team. Most of us come from a sales background where we were users of the platform first. After making the jump from sales to the technology side we ramped up and fine-tuned our skills to become Certified Administrators, Developers, and Consultants.

We have worked for Global Fortune 100 companies, small-mid sized, non-profits, and family-owned organizations implementing and leading the Salesforce efforts – Sales, Marketing, Service, Analytics, and Operations.

Our Team

Greg Brown

CEO

Greg’s journey in the Salesforce ecosystem began as an admin by accident in 2004.  He led a sales team where the rough Salesforce implementation fell into his lap. Greg immediately saw the impact that Salesforce had on his and the team’s performance. He left his sales post and turned techie, leveraging his Computer Science experience at Temple University.  Greg began his journey to becoming an admin, developer, and later consultant working for small-medium businesses to Fortune 500 companies as a Salesforce customer.  He founded Appluent Business Solutions in 2013 from the ground up and has grown the organization with a stellar team surrounding him.  When Greg is not managing the business, he enjoys hanging out with his three daughters, watching Philadelphia sports, and jamming to various types of music.

Sounderya Raghav

Head of People and Business Operations

With an experience of over 11 years in the domain of Human resources, Compensation & Benefits, capability building, policy formulation, setting HR direction, Talent Strategy, and internal communications; Sounderya is currently heading Appluent’s India Practice. She joined the Appluent team in May of 2017 and helped Greg grow Appluent’s India office. She is passionate about the people aspect of organizations and believes in creating high-performing environments while having fun. Starting her career in one of the Big 4, she moved to the Salesforce industry and love every bit of it. She loves traveling and exploring new locations as She strongly believes that traveling is the best form of education she can give to her daughter.

Jaime Brown

Vice President of Operations

Jaime was first introduced to Salesforce while working in Sales as a Salesforce User back in 2012. While Sales was competitive and fun, it lacked the problem-solving that Jaime enjoys. After realizing the capabilities of Salesforce and how powerful of a tool it can be, she decided to start learning more on Salesforce Trailhead. After a few months of trails and self-studying, Jaime achieved her Salesforce Administration Certification in 2015 and joined Appluent. Since joining, Jaime continues to learn and grow with Salesforce holds additional certifications such as Sales Cloud Consultant, Service Cloud Consultant, and CPQ Specialist. As the Vice President of Operations, Jaime is responsible for overseeing Operations to ensure Project and Client Success throughout the Client’s journey with Appluent. Outside of work Jaime loves to cook, travel, and spend time with her family and dogs.

Marissa Lambrecht

Operations Team Lead

Marissa joined the Appluent Business Solutions team as a Consultant in February 2019. Marissa’s prior experience as both a Salesforce User and Admin evoked her passion to make a career change to working within the Salesforce ecosystem full time. Since then, she has become a certified Salesforce and Conga Administrator and Consultant. She continues to be eager to learn more about all that Salesforce and Conga have to offer. Marissa enjoys seeing a project through from start to finish. She has a “teamwork makes the dream work” mentality, which she owes to the 18+ years she has spent playing competitive volleyball. Her favorite part about her job is working on the same team as her customers to understand their needs, help them drive success, and improve overall efficiencies.

Tejender Mohan

Lead Technical Consultant

Tejender has 7+ years of experience working on CRM System’s Operations and Development Projects. He started his career working on Major European Telecom Projects, where he was first introduced to CRM systems. Considering the impact of Salesforce on the CRM market, he chose Salesforce development to further his coding skills. He joined Appluent in 2017 as a full-time Salesforce Developer. Since then, he has worked on multiple projects based on Salesforce’s Programmatical and Declarative solutions. On one of his early projects at Appluent, he worked as the primary developer for UserPulse. Tejender likes to spend his free time enhancing his Salesforce skills but he also likes to design/edit pictures, dance, and cook with his wife.

Chris Coello

Conga Lead

Chris joined the Appluent family in October of 2019 bringing with him a strong background in SaaS Account Management and a working knowledge of Contract Management and Salesforce functions. In his time as a Consultant at Appluent, he has achieved many certifications in Salesforce and Conga Administration along his way to fulfilling the Conga Lead role. Chris is on a firm quest to continue expanding his knowledge base in Salesforce and Conga while maintaining quality relationships with Appluent’s clientele. Fun Facts: In his earlier life, Chris was a touring musician, traveling the US and Europe to play drums in a few rock bands! In his spare time, Chris enjoys spending time with his beloved pup, Jackson, and is an avid aviation enthusiast. Yes, he watches airplanes take off and land for fun, second only to watching paint dry.

Ashwini Yadao

Consultant

Ashwini Yadao is a dedicated Salesforce Administrator at Appluent Business Solutions, bringing a wealth of experience and a proactive approach to her role. She holds four Salesforce certifications, including App Builder and Platform Developer, demonstrating her comprehensive understanding of the platform.

At Appluent, Ashwini is committed to enhancing her skills while delivering exceptional services to her clients. Her self-starting and diligent attitude enables her to navigate complex projects effectively. Beyond her professional endeavors, Ashwini enjoys cooking, showcasing her creativity and attention to detail in the kitchen.

Ashwini has also contributed to Appluent’s knowledge base by authoring insightful articles on Salesforce best practices. In one of her blog posts, she discusses the importance of setting permissions in Salesforce to control user access to records, emphasizing the role of object permissions, profile settings, role hierarchy, and sharing settings.

Her dedication to continuous learning and her contributions to the Salesforce community make Ashwini a valuable asset to the Appluent team and its clients.

Shivam Tiwari

Consultant

Shivam is an accomplished professional with over six years of experience in Technical Service Delivery and Support. He began his career at Cognizant in 2018 as a Programmer Trainee Engineer and advanced to the role of Technical Lead within three years, managing a team of 12. In July 2022, Shivam joined Apttus as a Technical Consultant, focusing on Salesforce/Dynamics CRM integration and Apttus Contract Lifecycle Management (CLM).

Throughout his career, Shivam has consistently delivered exceptional customer service in diversified technical support roles with multinational corporations. He is proficient in Salesforce, Apttus CLM 201, and Apttus Configure Price & Quote (CPQ) 201. His expertise includes managing customer relationships, upholding global processes and quality standards, and driving transformational efficiencies. Recognized for his results-driven case management, Shivam is also a certified Salesforce Associate.

Shivam’s dedication to delivering committed business value to customers aligns with Appluent’s mission to provide customized strategies that help businesses optimize operations and scale effectively. His technical expertise and leadership experience make him a valuable asset to the Appluent team.

Locations

Providing robust solutions
Excellent at understanding our needs and providing robust solutions.
MorningSide Evaluations
Appluent team can keep up!
Despite the complexity of our business, the Appluent Team quickly learned what our needs were and identified solutions. We are innovating fast and making changes quickly and often - the Team kept up, helped us implement any updates, and never said ``no.`` Whatever request we had - they had a solution, or worked to find one. We absolutely love our Partnership with Appluent, and look forward to a long relationship as we continue to automate our processes through Salesforce!
Globalization Partners
Would definitely use Appluent again.
Appluent was a pleasure to work with. They were always available and made us feel that we were their only customer. We utilized them not only to build a brand new production environment, but we also used them as thought partners and consultants to challenge our way of thinking to make sure we were building a best-in-class solution for our organization. Would definitely use Appluent again.
GlobalTranz
A True Partner
Appluent is a true partner! Thanks to the team effort, industry knowledge, and collaboration FLEXcon has rolled out a successful Global Salesforce Platform, a milestone no doubt.
FLEXcon
Highly Recommend
I was recommended to Greg at Appluent after sharing my concerns to a colleague about our current SFDC consultant. The level of service was fine but they were missing the business intelligence component and therefore we found ourselves going around in circles (with the meter running per say...). It was a very frustrating experience.

During our first call with Greg, it was clear that he understood our needs and could help us lay a path forward. We are still rolling out the new platform but all indicators look positive. I would recommend the Appluent team without hesitation.

Will Pitkin
Get the Most Out of Your Investment with Appluent
Experienced Salesforce users understand two things - it is incredibly powerful, and maximizing its value by solely relying on Salesforce and their team is incredibly difficult. By utilizing Greg and Appluent, we have not only engaged a true Salesforce expert who understands both its current state and its future roadmap, but we got someone who jumped in to understand our business and how to best apply Salesforce for success. It’s this combination that has allowed us to take our use of Salesforce and the results it drives to the next level. I highly recommend Greg and his team at Appluent.
Vincent Brigidi
Superb SFDC Implementation & Training
Greg was a great asset and wonderful trainer. With sales reps at various learning curves, he helped get everyone up and going, and continues to provide excellent input and training! He also gives great advice into best practices and opportunities to simplify and streamline processes. Highly recommended!
Jamie Moculak
AWESOME, WOULD RECOMMEND TO ANYONE
Greg was a huge help in my implementation and training of Salesforce. He was able to understand my needs and helped to build a platform that worked for me, no cookie cutter approach. He was always on time and answered e-mails extremely fast. As we begin to add new users there will be no hesitation to utilize Appluent again.
Brad Wright
My Company Implemented Salesforce with the Help of Appluent!
My company recently adopted Salesforce. We hired Appluent as our integrator and are so thankful we did. We have many facets to our business and without Appluent we would be completely lost. They have executed all of our requests, made themselves available at all times for questions and training, offered proactive resources to better learn the tool, and provided on site assistance whenever we've requested. Greg and his team have been instrumental in showcasing the power of salesforce while keeping us in our lane to ensure we don't undermine the point of having such a powerful tool. I would recommend Appluent regardless of company size.
Ryan Law
Implementation of Sales and Service Cloud for growing organization
Our organization used Appluent as our partner in a very large Salesforce implementation which impacted our entire organization. I have implemented CRM's in other organizations I have worked with and this was, by far, the most smooth implementation I have experienced thanks to Appluent. They were not just there to implement the software and then their job was done. They have continued to be engaged with our team ensuring (on a daily basis at times) that the implementation met our expectations. They are personable, knowledgeable, easy to work with and understand, and the fact that they took as much time as necessary to understand our business and help us to map out what was to be our ``future state`` was worth more than I can say. Appluent team is outstanding.
Correen Brown
Implementation of Salesforce and Transitioning of Data
Our organization used Appluent for an extremely demanding and complicated data transition and implementation. The CRM we were using had been in place for 10 years and the sales team wanted every bit of data moved to Salesforce.

This was a complicated undertaking given how different the past CRM was and the data fields it contained in a section tab format, Add to that we were moving 10 years of data with tens of thousands of company accounts and tens of thousand of contacts to Salesforce. The Appluent team was masterful in recognizing our needs, identifying the issues, developing creative solutions and communicating.

I would highly recommend Appluent to anyone undertaking the transition from one sales CRM to Salesforce.

Michael Krivich
Best partner we have ever had
Our 70 person company does not have an IT development dept. We have relied on Salesforce to help direct us to partner organizations to customize the apps that sit on the SF platform. Appluent is the best partner we have ever had. They took the time to get to know us before setting up our action plan rather than the other way around. They are interested in our long-term success which as a business owner is a tremendous plus. Appluent is fair, highly interactive and communicates project details and timelines very well. I could not recommend their services enough. Thanks!
Trent Romer
Successful Integration
We feel that our integration was a success, as we were able to provide end of month reporting from SalesForce within 2 weeks of transitioning. We struggled with the short timeline and getting our complicated and dirty data in a condition to be transferred between systems, but a large portion of this was related to our internal staffing struggles.
We appreciated Appluent being flexible and really enjoyed working with Marissa!
Brittany Hoeschele
Excellent Team
Our company decided to engaged an implementation partner to customize Sales Force for our companies unique needs. The Appluent team was outstanding!
From the initial conversation with the sales team, initial discovery call, and the project team/training everyone we worked with was engaged and delivered extraordinary customer service.
I would highly recommend partnering with the Appluent team!We appreciated Appluent being flexible and really enjoyed working with Marissa!
David Hurlock
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