out of 5

A Customer Company

Appluent was founded by Salesforce customers who have used the platform for over 14 years.

The Appluent team is not your traditional consulting team. Most of us come from a sales background where we were users of the platform first. After making the jump from sales to the technology side we ramped up and fine-tuned our skills to become Certified Administrators, Developers, and Consultants.

We have worked for Global Fortune 100 companies, small-mid sized, non-profits, and family-owned organizations implementing and leading the Salesforce efforts – Sales, Marketing, Service, Analytics, and Operations.

Our Team

Nicole Kane – Account Executive

Nicole has a passion helping organizations transform using technology. Since joining Appluent in September 2018, she has been motivated to find answers to some of the most pressing business issues. Whether it is increasing end user adoption, streamlining sales processes, or increasing customer satisfaction, she has been able to quickly identify the shortcomings and create a strategic solution using the power of the Salesforce Platform. Outside of Appluent, Nicole enjoys cooking delicious Italian meals and spending time with her two dogs, Louie and Lala.

Selay Demir – Account Executive

Selay loves building true impactful connections, solving complex problems, and helping her clients with their digital transformation growth initiatives. Selay’s passion for helping companies to thrive started 7 years ago, when she found her own consulting firm. She then took her love for helping others to the Salesforce ecosystem. Selay has worked with companies of all sizes ranging from SMB to Fortune 50. Selay enjoys skiing, golfing, yoga, and reading books on self development in her free time.

Kiersten Gruteke – Account Executive

Kiersten has been with Appluent Business Solutions since January 2019, since at Appluent she has made it a point to build her knowledge about everything Appluent has to offer. She has worked closely alongside sales, operations, and marketing since joining the team. She has also helped to enhance Appluent’s partner program with Conga. Now, Kiersten focuses on working hand in hand with customers to understand their business needs and how Appluent can help them grow along with their Salesforce platform. When Kiersten is not working she loves spending time with her family, friends, cooking, and staying active!

Jaime Brown – Vice President of Operations

Jaime was first introduced to Salesforce while working in Sales as a Salesforce User back in 2012. While Sales was competitive and fun, it lacked the problem solving that Jaime enjoys. After realizing the capabilities of Salesforce and how powerful of a tool it can be, she decided to start learning more on Salesforce Trailhead. After a few months of trails and self-studying, Jaime achieved her Salesforce Administration Certification in 2015 and joined Appluent. Since joining, Jaime continues to learn and grow with Salesforce by achieving additional certifications such as Sales Cloud Consultant, Service Cloud Consultant, and CPQ Specialist. As the Client Success Manager, Jaime is responsible for overseeing Operations to ensure Project and Client Success throughout the Client’s journey with Appluent.

Raisa Gupta – Delivery Manager

Raisa joined Appluent Business Solutions team in September of 2017. She started off as an Implementation Consultant and Business Analyst, quickly progressing to the role of Salesforce Delivery Lead in our India office. An engineering graduate having over nine years of experience in IT, with maximum time spent in Salesforce across roles including Delivery Manager, Team lead, Administrator, Consultant, Test automation expert. Also, a certified Administrator, App builder and Sales cloud consultant. She is a certified Conga expert as well and helps designing Conga solutions while understanding client business processes. Raisa enjoys implementing new features in salesforce and believes in non-stop learning. Raisa is an avid reader and has keen interest in music. She pursues these passionately whenever she is not playing with her daughter

Sounderya Raghav – Head of People and Business Operations

With an experience of over 11 years in the domain of Human resources, Compensation & Benefits, capability building, policy formulation, setting HR direction, Talent strategy and internal communications; Sounderya is currently heading Appluent’s India Practice. She joined the Appluent Business Solutions team in May of 2017 and helped Greg grow Appluent’s India office. She is passionate about people aspect of organizations and believes in creating high performing environments while having fun. Starting her career in one of the Big 4, she moved to Salesforce industry and love every bit of it. She loves traveling and exploring new locations as She strongly believes that traveling is the best form of education she can give to her daughter.

Chris Coello – Consultant

Chris joined the Appluent family in October of 2019. Chris came from a strong background of SaaS Account Management, with a working knowledge of Contract Management and Salesforce User/Admin functionalities . In his time at Appluent, Chris has become certified Salesforce and Conga Administrator and has headed the Appluent Managed Services Program. Chris continues to expand his knowledge base in Salesforce and Conga while helping to maintain quality relationships with Appluent’s clientele. In his earlier life, Chris was a touring musician, traveling the US and Europe to play drums in a few rock bands! In his spare time Chris enjoys spending time with his beloved pup, Jackson, and is an avid aviation enthusiast. Yes, he watches airplanes take off and land for fun, second only to watching paint dry.

Marissa Every – Consultant

Marissa joined the Appluent Business Solutions team as a Consultant in February, 2019. Marissa’s prior experience as both a Salesforce User and Admin evoked her passion to make a career change to working within the Salesforce ecosystem full time. Since then, she has become a certified Salesforce and Conga Administrator and Consultant. She continues to be eager to learn more about all that Salesforce and Conga have to offer. Marissa enjoys seeing a project through from start to finish. She has a “teamwork makes the dream work” mentality, which she owes to the 18+ years she has spent playing competitive volleyball. Her favorite part about her job is working on the same team as her customers to understand their needs, help them drive success, and improve overall efficiencies.

Melanie Neuman – Consultant

Melanie joined the Appluent Business Solutions team as a Consultant in 2020. She has been  in the Salesforce Ecosystem for 5 years, specializing in the Financial Services Sector. She is a Salesforce appointed Lightning Champion, and currently holds 5 Salesforce certifications that she puts to use daily for Appluent clients. She also has a BS in Biochemistry & Molecular Biophysics and MS in Bioengineering and applies her engineering mindset to develop technical, functional and practical solutions for clients. Melanie is based in NYC and is proud to be Appluent’s first Yankees fan! In her free time Melanie likes to raise awareness for rescue animals through volunteering, fundraising, and fostering.

Ankita Rustagi – Consultant

Ankita joined Appluent Business Solutions in December of 2018. She has 6+ years of CRM experience. She is capable of working on salesforce customization and configuration projects. She has a good knowledge of Apex triggers, Apex classes and lightning components. She is also working on Conga projects in Appluent. She has delivered multiple Salesforce and Conga projects successfully in her job duration. She likes learning new things, she is passionate about Salesforce and always looks forward to grow herself in the domain. In her free time, she likes listening to music, dancing, and spending time with her family.

Michael Seabrook – Fellow Consultant

Michael joined Appluent as a Fellow Consultant in 2020 and brings over 10 years of experience in business analysis and implementation of CRM products. As a Salesforce certified Administrator and former U.S Marine, he is focused on managing client expectations and delivering professional results. When he isn’t working he enjoys being a celebrity photographer!

Amanda Zacharias – Product Owner / Marketing Specialist

Amanda was new to Salesforce when she started with Appluent in 2020 and has been a quick study. She was able to bring her past marketing and video production skills to the table as she worked to share company updates. From tutorial videos to custom websites and social media, Amanda is on top of it all. She has since earned her Pardot certification and can continue to contribute across the board for Appluent. She also holds many certifications outside of Salesforce in areas of marketing and digital media. When not working, Amanda loves to watch Phillies Baseball, travel the world (30 countries and counting!) and spend time with her family.

Greg Brown – CEO

Greg’s journey in the Salesforce ecosystem began as an admin by accident in 2004. He was leading a sales team where the rough Salesforce implementation fell into his lap. Greg immediately saw the impact that Salesforce had on his own and the team’s performance. He then decided to leave his sales post and turn techie, leveraging his Computer Science experience at Temple University. Greg began his journey to becoming an admin, developer and later consultant working for small-medium businesses to Fortune 500 companies as a Salesforce customer. He founded Appluent Business Solutions in 2014 from the ground up and has grown the organization to a Silver Salesforce Partner delivering over 250 projects with a stellar team surrounding him. When Greg is not managing the business, he enjoys hanging out with his wife and three daughters, watching Philadelphia sports and jamming out to various types of music.

Tejender Mohan – Senior Technical Consultant

Tejender has 7+ years of experience working on CRM System’s Operations and Development Projects. He started his career working on Major European Telecom Projects, where he was first introduced to CRM systems. Considering the impact of Salesforce on the CRM market, he decided to choose Salesforce development to further his coding skills. He joined Appluent in 2017 as a full-time Salesforce Developer. Since then, he has worked on multiple projects based on Salesforce’s Programmatical and Declarative solutions. On one of his early projects at Appluent, he worked as the primary developer for UserPulse. Tejender likes to spend his free time enhancing his Salesforce skills but he also likes to design/edit pictures, dance, and cook with his wife.

Urmila Pawar – Senior Technical Consultant

Urmila joined the Appluent Family as a Senior Technical Consultant in May 2019. She is a Salesforce Certified developer with over 7 years of experience. She is extremely knowledgeable about advanced Apex programming, force.com sites, Salesforce Community, asynchronous APEX, REST integrations, exposing RESTful APIs from Salesforce, Visualforce, and Lightning development. She has a good understanding of business and business concepts, which enables her to communicate with clients effectively. Apart from Salesforce she loves mentoring and knowledge sharing. She is also a classical dancer.

David Kyurkchyan – Solution Architect

David has 4+ years working in the Salesforce ecosystem as an administrator, consultant, and architect. He has achieved 8+ Salesforce certifications and is continuing his journey towards becoming a certified technical architect. David enjoys applying his knowledge to the diverse challenges that companies face. He joined the Appluent Business Solutions team in 2020 to continue delivering meaningful and impactful solutions for organizations around the world. The driving force behind David’s passion for Salesforce is seeing the positive effects it has on customers and their organizations and he works hard to ensure that their experience of digital transformation is just as good as the technology underlying it.

Shashank Parashar – Technical Consultant

Shashank has 6+ years of experience working with Salesforce in Sales, Service, community cloud, and CPQ projects. He started with salesforce in 2014 with the implementation of sales cloud for the UK Post office. He has done end-to-end implementation within Salesforce. He has experience implementing complex projects within Salesforce as per the client requirement. He feels comfortable with customization wherever needed in Salesforce. He joined Appluent in July of 2020 as a full-time Salesforce Developer. He likes to spend his free time with Salesforce new releases and he also likes to go for road trips with his loved ones.

Pratik Pawar – Technical Consultant

Pratik joined the Appluent Business Solutions team in May 2019 as a Technical Consultant. He is a Salesforce Certified CPQ Specialist and he has expertise in Salesforce Quote to Cash, CLM, Order Management, and Salesforce CPQ + Billing. He has completed 6+ scratch CPQ project implementations for the different happy customers. With having 4+ years in Salesforce and Salesforce CPQ, he has good TechnoFunctional skills. He has completed several challenging requirements on different projects with going beyond the out of box features in CPQ. Apart from his CPQ expertise, he has good hands-on Salesforce Configuration and Customization too. He always loves to talk with customers, understand their business pain points, and convert those into an efficient, scalable, and viable solution. He is a foodie person and also loves to cook the Indian recipes as well in his free time.

Highly Recommend
I was recommended to Greg at Appluent after sharing my concerns to a colleague about our current SFDC consultant. The level of service was fine but they were missing the business intelligence component and therefore we found ourselves going around in circles (with the meter running per say...). It was a very frustrating experience.

During our first call with Greg, it was clear that he understood our needs and could help us lay a path forward. We are still rolling out the new platform but all indicators look positive. I would recommend the Appluent team without hesitation.

Will Pitkin
Get the Most Out of Your Investment with Appluent
Experienced Salesforce users understand two things - it is incredibly powerful, and maximizing its value by solely relying on Salesforce and their team is incredibly difficult. By utilizing Greg and Appluent, we have not only engaged a true Salesforce expert who understands both its current state and its future roadmap, but we got someone who jumped in to understand our business and how to best apply Salesforce for success. It’s this combination that has allowed us to take our use of Salesforce and the results it drives to the next level. I highly recommend Greg and his team at Appluent.
Vincent Brigidi
Superb SFDC Implementation & Training
Greg was a great asset and wonderful trainer. With sales reps at various learning curves, he helped get everyone up and going, and continues to provide excellent input and training! He also gives great advice into best practices and opportunities to simplify and streamline processes. Highly recommended!
Jamie Moculak
Greg was a huge help in my implementation and training of Salesforce. He was able to understand my needs and helped to build a platform that worked for me, no cookie cutter approach. He was always on time and answered e-mails extremely fast. As we begin to add new users there will be no hesitation to utilize Appluent again.
Brad Wright
My Company Implemented Salesforce with the Help of Appluent!
My company recently adopted Salesforce. We hired Appluent as our integrator and are so thankful we did. We have many facets to our business and without Appluent we would be completely lost. They have executed all of our requests, made themselves available at all times for questions and training, offered proactive resources to better learn the tool, and provided on site assistance whenever we've requested. Greg and his team have been instrumental in showcasing the power of salesforce while keeping us in our lane to ensure we don't undermine the point of having such a powerful tool. I would recommend Appluent regardless of company size.
Ryan Law
Implementation of Sales and Service Cloud for growing organization
Our organization used Appluent as our partner in a very large Salesforce implementation which impacted our entire organization. I have implemented CRM's in other organizations I have worked with and this was, by far, the most smooth implementation I have experienced thanks to Appluent. They were not just there to implement the software and then their job was done. They have continued to be engaged with our team ensuring (on a daily basis at times) that the implementation met our expectations. They are personable, knowledgeable, easy to work with and understand, and the fact that they took as much time as necessary to understand our business and help us to map out what was to be our ``future state`` was worth more than I can say. Appluent team is outstanding.
Correen Brown
Implementation of Salesforce and Transitioning of Data
Our organization used Appluent for an extremely demanding and complicated data transition and implementation. The CRM we were using had been in place for 10 years and the sales team wanted every bit of data moved to Salesforce.

This was a complicated undertaking given how different the past CRM was and the data fields it contained in a section tab format, Add to that we were moving 10 years of data with tens of thousands of company accounts and tens of thousand of contacts to Salesforce. The Appluent team was masterful in recognizing our needs, identifying the issues, developing creative solutions and communicating.

I would highly recommend Appluent to anyone undertaking the transition from one sales CRM to Salesforce.

Michael Krivich
Best partner we have ever had
Our 70 person company does not have an IT development dept. We have relied on Salesforce to help direct us to partner organizations to customize the apps that sit on the SF platform. Appluent is the best partner we have ever had. They took the time to get to know us before setting up our action plan rather than the other way around. They are interested in our long-term success which as a business owner is a tremendous plus. Appluent is fair, highly interactive and communicates project details and timelines very well. I could not recommend their services enough. Thanks!
Trent Romer
Successful Integration
We feel that our integration was a success, as we were able to provide end of month reporting from SalesForce within 2 weeks of transitioning. We struggled with the short timeline and getting our complicated and dirty data in a condition to be transferred between systems, but a large portion of this was related to our internal staffing struggles.
We appreciated Appluent being flexible and really enjoyed working with Marissa!
Brittany Hoeschele
Excellent Team
Our company decided to engaged an implementation partner to customize Sales Force for our companies unique needs. The Appluent team was outstanding!
From the initial conversation with the sales team, initial discovery call, and the project team/training everyone we worked with was engaged and delivered extraordinary customer service.
I would highly recommend partnering with the Appluent team!We appreciated Appluent being flexible and really enjoyed working with Marissa!
David Hurlock


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